XOS
Memetrics, Australia
Memetrics® developed the XOS® (eXperiment Operating System) software platform to provide marketers with a real world customer feedback mechanism to quickly test and hone in on what drives their customers to convert towards almost any business objective. XOS enables marketers to achieve greater returns from marketing efforts by utilising scientific method and following test and learn best practices.
By automating many of the manual steps traditionally associated with marketing tests, the Memetrics XOS platform makes the testing process much less tedious and expensive. This means for the first time marketers have the opportunity to apply the power of testing to a much broader class of marketing problems.
We chose ANSI Common Lisp for its dynamic nature and programmer friendliness, and LispWorks in particular for their excellent, affordable, and fully multi-platform support. LispWorks allows us to deliver our server based, 24x7 applications on both Linux and Windows with a uniform code base, and the built in support for database and network connectivity provides us with a tremendous productivity boost. Lisp lets us "log in" to our running applications, allowing us to diagnose and fix problems, often without any service interruptions.
But the real kicker was when we experienced the superlative support offered by LispWorks; we often have patches for any problems we encounter the very next business day. We find the support engineers helpful and responsive to suggestions. Way to go LispWorks!
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XOS is shown displaying the control panel allowing the user to control the traffic allocation between experimental and optimal rules. These rules will be served in real time to all new visitors of the site. | ||
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The same screen, internationalized for the Korean market. LispWorks allows us to easily create application in multiple languages! | ||
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The statistical models created by XOS can be explored visually with this tool, allowing the user to examine the sensitivity of customer choice to various presentation attributes, on a segment by segment basis. | ||
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Links:
marketingsoftware.accenture.com/Accenture-Digital-Optimization.aspx